The Washington PostDemocracy Dies in Darkness

THE TV COLUMN

By
February 21, 1988 at 7:00 p.m. EST

Channel 26's Thursday night telecast of the Democratic presidential

candidates' debate from Dallas barely drew a quorum, averaging a 0.9

Nielsen rating and a 2 percent share of the Washington area audience

between 10 and midnight ...

That means the Dems were watched in just 14,900 of the 1.6 million

TV households waiting to be entertained around here that night ...

Results of the Friday night telecast of the Republican presidential

candidates (only George Bush and Jack Kemp showed up for that one) will

be available today. Both debates were sponsored by The Dallas Morning

News and Texas Monthly ...

Channel 9 yesterday began its taped noontime telecast of CBS' "Face

The Nation" with more than five minutes from the tape of the previous

week's show out of New Hampshire, as anchor Lesley Stahl previewed the

Feb. 16 primary ...

When engineers finally realized the mistake, they switched to a tape

of yesterday's broadcast as Stahl questioned Israeli Prime Minister

Yitzhak Rabin about Israeli forces on the West Bank. CBS News broadcasts

the Washington-based show at 10:30 a.m. on Sundays to its affiliates

around the country...

Brian Boitano's triumph in men's figure skating -- giving the U.S.

its first gold medal of the Winter Olympics -- proved to be a boon for

ABC Saturday night, as the network racked up a 23.3 overnight Nielsen

rating and a 38 percent audience share in the 15 major markets during

primetime ...

That was good enough to beat NBC's comedy lineup, which averaged a

slim 14.5/23 in the big cities. Poor CBS averaged only a 5.9/10 for the

evening ...

The skating competition between Boitano and Canada's Brian Orser

(who had to settle for the silver) even prompted hundreds of phone calls

to ABC in New York from viewers complaining of too much hockey! ...

ABC proudly countered yesterday that at one point in all the

Saturday night excitement, the network went 25 minutes without a

commercial, during a longer period of 40 minutes in which only 1 1/2

minutes were devoted to ads! ...

Friday night, ABC's Olympic coverage did a 15.3/25 in the 15-city

overnights, compared with a 14.2/23 for CBS and an 11.2/18 for NBC ...

ABC's Thursday night telecast of the Winter Olympics ran into Bill

Cosby and the rest of NBC's powerful regular lineup that night and came

away with only a silver in the national Nielsen ratings...

NBC took the gold with a 19.3/29 between 8 and 11 p.m. ABC scored an

18.9/28, while CBS got the bronze with a 13.3/20 ...

Team ABC Research, which has already cinched a gold in the Silver

Lining Uphill, pointed out Friday that the Thursday results produced the

second-highest Thursday ratings for the network since the World Series

...

Locally, the Games Thursday did an 18.7/28 on Channel 7 here,

finishing second behind WRC (NBC) with 20.2/30 and WUSA (CBS) at 13.2/20

...

CBS Entertainment did some more fine-tuning Friday, announcing that

"Tour of Duty" moves from its current slot at 8 p.m. Thursday to its 9

p.m. Saturday time slot on March 12 a week earlier than previously

scheduled ...

Last week, CBS said "48 Hours" was going to move from Tuesday at 8

to "Tour of Duty's" former time slot on March 10, instead of March 17

...

"48 Hours" will take a rest until then, making way on Tuesday nights

over the next three weeks for kiddie comedies tomorrow night, a "Candid

Camera" special rerun and then the three-hour CBS News coverage of Super

Tuesday on March 8 ...

"Houston Knights," which has been in the 9 p.m. Saturday slot, will

go knighty-knight for a while after this coming Saturday night's

broadcast. A Willie Nelson special will fill the time slot Saturday,

March 5 ...

Alms Talks

Resume on public television March 5 and the three major area PBS

stations are already dusting off tambourines and tin cups for the

16-night fund-raising marathons that end March 20 ...

Channel 26 will be seeking $625,000 and 11,500 new members during

its drive. WETA will continue to offer nightly prizes during its drive.

They've proved to be big Money Makers since being introduced on the last

two begathons (in August and December, in case your wallets have

forgotten) ...

This time around they include round trip air fares for two to

Bermuda and Ireland, as well as a Vermont ski holiday and a riverboat

trip down the Mississippi ...

WETA is highlighting the sequel to "Anne of Green Gables" with 2

1/2-hour telecasts of that show on March 5 and 12, while offering as a

major premium the "Anne of Green Gables Cook Book," put together by Kate

Macdonald, granddaughter of "Anne of Green Gables" author Lucy Maud

Montgomery. You'll be delighted as we to learn that the Cook Book

includes a recipe for Rat in the Pudding (a longtime Airwaves family

favorite) ...

Channel 32, the Howard University public station, which will also

conduct a fund-raising drive between March 5-20, hasn't set a money

goal, although general manager Arnold Wallace said Friday he hopes to

exceed the good $111,000 total attained in December's drive ...

The Maryland public TV network, which bypassed an August drive last

year, is looking for 10,000 new members and a goal in the "$500,000

range." MPT executives estimate last summer's drive cancellation cost

the system some 6,000 new members and they'd like to pick up the slack

this time ...

Former CBS Entertainment president B. Donald (Bud) Grant and Tribune

Broadcasting Co. last week announced an agreement in principle to form

Grant/Tribune Productions. CBS will have first call on the initial TV

programs produced by the firm, under terms of the deal Grant signed with

the network when he left last fall. Grant/Tribune Productions will also

produce sitcoms and other programming for the Tribune's six stations ...

WTLV in Jacksonville, Fla., which bailed out on NBC in 1980 when

that network languished in third place in favor of a fling with a

then-competitive ABC, will return to the NBC fold as an affiliate this

summer. WTLV is now owned by Gannett. Jacksonville is the 59th largest

TV market in the country, serving about 439,000 TV homes ...

For the past eight years, NBC has been stuck in the Jacksonville

market on a UHF channel, WJKS; WTLV is a VHF. ABC will now probably

switch to Media General-owned WJKS. Meanwhile, first-place NBC is also

eyeing a switch from UHF stations to more powerful VHF outlets in three

other, larger markets, including Hartford-New Haven (24th largest),

Charlotte (32nd) and Raleigh-Durham (36th)...

VHF covers channels 2 through 13; lower-powered UHF covers channels

14-69 ...

Let's Get Oriented

As first revealed here Feb. 5, NBC's "Today" show is taking a ride on

the legendary Orient Express this spring. Now the network confirms the

luxury train trip takes place the week of May 9 ...

Bryant Gumbel, Jane Pauley, Willard Scott and the rest of the gang

will begin their trip in Paris, with stops at Zurich, Munich, Vienna and

Venice over the next four days. They'll broadcast live from each stop

via satellite between 2 and 4 p.m. Europe time daily but advance crews

will have plenty of material on tape waiting for them ...

No estimate on costs but previous such journeys have cost the

network between $2 million and $3 million. (A planned wind-up in

Budapest has been ruled out as too costly) ...

Meanwhile, ABC's "Good Morning America" crew, still sporting tans

from the week in the Virgin Islands earlier this month, will be in

Sweden for a week starting either May 16 or May 23. The Scandinavian

country this year is marking the 350th anniversary of Swedish emigration

to America ...

The travel bug has even bitten under-nourished "CBS This Morning,"

which is thinking of a modest stayover in Los Angeles in June. Wheee!

...

CBS, by the way, plans a campaign aimed at convincing network

affiliates in the Midwest, the bulk of whom now air "This Morning" live

between 6 and 8 a.m., to move it up to a 7 a.m. start. CBS researchers

(some of whom apparently once worked for ABC) predict as much as a 1.5

Nielsen point rise in the national ratings if the Midwest affiliates all

got in line, making it competitive with the NBC and ABC shows ...

In the latest rankings, for the week ending Feb. 12, NBC's "Today"

led with a 5.4 Nielsen rating and a 23 percent audience share. GMA was

second at 4.5/19, while "CBS This Morning" lagged behind at 2.3/10 ...