INTERNET CULTURE

“Retention editing,” a video style featuring bangs and flashes, may have peaked.

The deal, worth possibly $100 million, will be the latest attempt by an internet creator to move to more traditional forms of entertainment.

Wednesday’s TikTok debate in the House of Representatives featured a number of claims for which there is little public evidence.

10 years ago, a million views qualified as viral. Now, not so much.

The beloved “Sesame Street” character griped on social media that his cookies were getting smaller. “Me hate shrinkflation,” he said. Some politicians agreed.

Requests for Carl Griffith’s 1847 Oregon Trail Sourdough Starter kits skyrocketed after a video about them went viral on TikTok.

Reesa Teesa posted nearly eight hours of video to TikTok to tell the story of a messy marriage and divorce she claimed to have had with a “pathological liar.”

The account is run by the Biden-Harris’ reelection team.

Over the past year, TikTok has moved aggressively into search. Creators say it needs to do a better job of making sure its suggestions don’t trigger inaccurate information.

Elmo is trending on X after writing, “Elmo is just checking in. How is everybody doing?” Celebrities and everyday people replied that the world was on fire. Sesame posted mental health resources.

The app is offering incentives for creators who post long-form landscape videos. Many are skeptical.

Experts who study communication online say the widespread use of such tools is warping the online discussion of the war.

Content creator Marc Sebastian has upended the book world through bite-size drama with a dose of literature.

Millions of mostly under-30s are turning to the text-based party-planning platform, the company said, after shunning Facebook and email-based event organizers.

These 10 creators, with followings large, small and in-between, shared the economics of running a creative business in the wilds of the internet.

The latest wave of AI is being built to emulate specific people, adopting their faces and speech patterns to advertise uncanny simulations the promoters say are always available and can never die.

Grok is the vanguard of what is expected to be an explosion of AI-powered toys.

When Elon Musk reinstated the account on X of conspiracy theorist Alex Jones on Sunday night, digital activist Nandini Jammi sprang into action.