WhatsApp Brand Resources
Brand Guidelines
The WhatsApp brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our company. Using it consistently will reinforce our passion and commitment to connect the world through real-time communication.
Logo
Don't combine the WhatsApp name or logos, or any portion of any of them, with any other logo, company name, mark, or generic terms. Don't edit, modify, distort, rotate, or re-color the logo.
To download brand assets please visit this same URL on your work or home computer.
WhatsApp Logo
Use this whenever possible.
White and Green
Use simple white logo on green backgrounds.
Black & White
Use this with content that's primarily black and white.
Monochrome with Name
Use this with content that's black and white and laid out vertically.
Monochrome with Name 2
Use this with content that's black and white and laid out horizontally.
Green Square
Use this only when referencing the iOS version of WhatsApp.
Color with Name
Use this with content that's colorful and laid out vertically.
Color with Name 2
Use this with content that's colorful and laid out horizontally.
Naming Usage
Never modify or abbreviate the name "WhatsApp." The "W" and second "A" in WhatsApp are always capitalized. Keep "WhatsApp" as a single word.
Correct
WhatsApp is a single word and follows proper capitalization
Incorrect
Never split WhatsApp into two words and always use the correct capitalization
Color
WhatsApp incorporates teal, green, blue and other colors throughout the app. Please use the following colors accordingly.
Teal Green
#075E54
#128C7E
Light Green
#25D366
White
#FFFFFF
Outgoing Chat Bubble
#DCF8C6
Checkmark Blue
#34B7F1
Chat Background
#ECE5DD
Screenshots
To download brand assets please visit this same URL on your work or home computer.
Android
Location
iOS
Location
Windows Phone
Location
Web Mobile
Voice Messages
Promoting your business presence on WhatsApp
You may use the WhatsApp logo to help promote your business presence on WhatsApp if you are using the WhatsApp Business app or the WhatsApp Business API and you adhere to all the guidelines and instructions below.
Always use a clear call to action that communicates your presence (for example, “Message us on WhatsApp”), unless the WhatsApp logo is side-by-side with other social media icons.
Correct
Use the WhatsApp logo shown above to promote your business presence on WhatsApp
Incorrect
Never use the WhatsApp Business app icon to promote your business presence on WhatsApp
Use WA.me links as short URLs that can instantly open a conversation with your business. To create your own link, use https://wa.me/ followed by your business' full phone number in international format (e.g. wa.me/15551234567). Place the WA.me link on a website, app, flyer, SMS, email, and such to help people easily find you on WhatsApp.
Learn more about wa.me links.
Brand Guidelines
Introduction
As a condition to using the WhatsApp brand assets ("WhatsApp Brand Resources"), you agree to all the guidelines and instructions below ("Guidelines").
These Guidelines clarify the ways you can and cannot use the WhatsApp Brand Resources for marketing and other purposes. These Guidelines also contain legal disclosures and a general set of questions and answers that address common inquiries and concerns.
More
About WhatsApp
WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Windows Phone, Android and Nokia.
WhatsApp Business is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.
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