NUDGE

Improving Decisions About Health, Wealth, and Happiness

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By Richard H. Thaler Cass R. Sunstein

Yale University Press

Copyright © 2008 Richard H. Thaler and Cass R. Sunstein
All right reserved.
ISBN: 978-0-300-12223-7

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Contents

Acknowledgments..........................................................ixIntroduction.............................................................1PART I HUMANS AND ECONS1 Biases and Blunders....................................................172 Resisting Temptation...................................................403 Following the Herd.....................................................534 When Do We Need a Nudge?...............................................725 Choice Architecture....................................................81PART II MONEY6 Save More Tomorrow.....................................................1037 Na��ve Investing........................................................1188 Credit Markets.........................................................1329 Privatizing Social Security: Smorgasbord Style.........................145PART III HEALTH10 Prescription Drugs: Part D for Daunting...............................15911 How to Increase Organ Donations.......................................17512 Saving the Planet.....................................................183PART IV FREEDOM13 Improving School Choices..............................................19914 Should Patients Be Forced to Buy Lottery Tickets?.....................20715 Privatizing Marriage..................................................215PART V EXTENSIONS AND OBJECTIONS16 A Dozen Nudges........................................................22917 Objections............................................................23618 The Real Third Way....................................................252Notes....................................................................255Bibliography.............................................................263Index....................................................................283

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