Front cover image for Inside book publishing

Inside book publishing

From commissioning to marketing, from copyright to the customer, from family businesses to international media corporation, this volume describes the tasks involved, pinpoints the skills required, and predicts likely career paths and ways in
Print Book, English, 2008
Routledge, New York, 2008
xvii, 302 pages : illustrations ; 26 cm
9780415441568, 9780415441575, 9780203341544, 0415441560, 0415441579, 0203341546
182573667
List of expert, focus and skills boxes
List of tables
Illustration credits
Preface to the fourth edition
Preface to the first, second and third editions
1. Introduction
2. A short history of modern trade publishing
3. The consolidation of non-consumer publishing
4. The characteristics of the main publishing sectors
5. Creating and protecting value
6. The author
7. Commissioning
8. The author contract and product development
9. Design and production
10. Marketing
11. Sales and distribution
12. Rights sales
13. The sales channels for books in the UK
14. Getting into publishing
Glossary
Bibliography
Directory of publishing organizations
Networking opportunities
Training organizations
Scholarships and grants
Recruitment agencies and careers advisers
University publishing courses
Index