Groundswell : winning in a world transformed by social technologies
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.
Étude de cas (Descripteur de forme)
xiii, 286 pages : illustrations ; 25 cm
9781422125007, 1422125009
423555651
Introducton
Part One. Understanding the Groundswell. Why the groundswell
and why now?
Jujitsu and the technologies of the groundswell
The social technographics profile
Part Two. Tapping the Groundswell. Strategies for tapping the groundswell
Listening to the groundswell
Talking with the groundswell
Energizing the groundswell
Helping the groundswell to support itself
Embracing the groundswell
Part Three. The Groundswell Transforms. How connecting with the groundswell transforms your company
The groundswell inside your company
The future of the groundswell