Googled : the end of the world as we know it
"In 'Googled, ' esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large."--Page 4 of cover
History
xiv, 418 pages ; 22 cm
9780143118046, 9780753522431, 9780753522424, 0143118048, 0753522438, 075352242X
515456623
Messing with the magic
Starting in a garage
Buzz but few dollars (1999-2000)
Prepping the Google rocket (2001-2002)
Innocence or arrogance? (2002-2003)
Google goes public (2004)
The new evil empire? (2004-2005)
Chasing the fox (2005-2006)
War on multiple fronts (2007)
Waking the government bear
Google enters adolescence (2007-2008)
Is "old" media drowning? (2008)
Compete or collaborate?
Happy birthday (2008-2009)
Googled
Where is the wave taking old media?
Where is the wave taking Google?
Afterword
25 business maxims
"This edition with a new afterword ..."--Title page verso