The engineering of consent
Edward L. Bernays (Editor), Howard Walden Cutler
Print Book, English, 1955
University of Oklahoma Press, Norman, 1955
viii, 246 pages : illustrations ; 23 cm
9780806103280, 0806103280
550584
The theory and practice of public relations : a resume / Edward L. Bernays
Objectives / Howard Walden Cutler
Research / Sherwood Dodge
Strategy / Nicholas Samstag
Themes and symbols / Doris E. Fleischman and Howard Walden Cutler
Organization for public relations / John Price Jones
Planning / Benjamin Fine
The tactics of public relations / A. Robert Ginsburgh