Naked conversations : how blogs are changing the way businesses talk with customers
Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description
Ebook
x, 251 pages ; 24 cm
9780471747192, 047174719X
61757953
Souls of the Borg
Everything never changes
Word of mouth on steroids
Direct access
Little companies, long reach
Consultants who get it
Survival of the publicists
Blogs and national cultures
Thorns in the roses
Doing it wrong
Doing it right
How not to get dooced
Blogging in a crisis
Emerging technology
The conversational era
Includes indexes