Front cover image for Managerial economics : a problem solving approach

Managerial economics : a problem solving approach

Luke M. Froeb (Author), Brian T. McCann (Author), Mikhael Shor (Author), Michael R. Ward (Author)
This book covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers. -- publisher's description
Print Book, English, 2016
Fourth edition View all formats and editions
Cengage Learning, Boston, MA, 2016
xvi, 328 pages : illustrations ; 24 cm
9781305259331, 1305259335
900237955
Section I. Problem solving and decision making
Section II. Pricing, costs, and profits
Section III. Pricing for greater profit
Section IV. Strategic decision making
Section V. Uncertainty
Section VI. Organizational design
Section VII. Wrapping up