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Chicken Shortage Sends Prices Soaring, and Restaurants Can’t Keep Up
Spicy sandwiches, hot wings and a labor crunch push poultry prices to records
Restaurant chains like KFC say they are paying sharply higher prices for scarce poultry.
PHOTO: LUKE SHARRETT/BLOOMBERG NEWS
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May 6, 2021 8:00 am ET
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Chicken wings are flying off the shelves.
After a year promoting takeout wings and crispy chicken sandwiches, restaurants including KFC, Wingstop Inc. and Buffalo Wild Wings Inc. say they are paying steep prices for scarce poultry. Some are running out of or limiting sales of tenders, filets and wings, cutting into some of their most reliable sales.
Independent eateries and bars have gone weeks without wings, owners say. Chicken breast prices have more than doubled since the beginning of the year, and wing prices have hit records, according to market-research firm Urner Barry.
“The overall supply is constrained. That affects every part of the bird,” Wingstop Chief Executive Charlie Morrison said in an interview earlier this week. Wingstop said it is paying 26% more for bone-in chicken wings this year.
Mr. Morrison said the company is speaking daily to chicken suppliers that are struggling to raise production because they are having trouble getting enough workers. Similar constraints are weighing on other companies across different industries and around the country.
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