‘Warner Bros. Discovery’ Will Be Name of Media Colossus Formed in Merger
Discovery CEO David Zaslav, who will run company created by deal to acquire AT&T’s media assets, announces name during town hall meeting with staffers
Discovery CEO David Zaslav, shown in Las Vegas in 2018, said Tuesday that the company’s new name and tagline are intended to emphasize its heritage.
PHOTO: PATRICK T. FALLON/BLOOMBERG NEWS
By Updated June 1, 2021 2:58 pm ET
The merger of AT&T Inc.’s WarnerMedia unit with Discovery Inc. won’t be completed until next year, but the new company already has a name: Warner Bros. Discovery.
Discovery Chief Executive Officer David Zaslav announced the name during a town hall meeting Tuesday with WarnerMedia CEO Jason Kilar. Mr. Zaslav, who will lead Warner Bros. Discovery, added that the name is meant to evoke the company’s focus on storytelling, exemplified by the nearly century-old Warner Bros. studio.