Media Centre
Please email info@yellowheadinstitute.org
with all media requests.
Members of the media — reporters, producers, editors — who engage Yellowhead for comment can expect a prompt reply. Please review our media principles below.
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Principles for Media
If we are able to connect media to a source (and this is never a guarantee), the following is expected:
01.
Arrive at any scheduled interviews promptly (including any pre-interviews)
02.
Explain the context and framing for any interview or panel
03.
Ask for pronouns and correct pronunciation of names/titles
04.
Attribution, even if the interview is for information but ultimately makes it into a story
05.
Compensation where appropriate, especially if the interview or panel is for broadcast
06.
To the greatest extent possible, the opportunity for review of any quotes prior to publication
07.
A general ethic of respect for any Yellowhead people willing to share their time and knowledge
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Based in the Faculty of Arts at Toronto Metropolitan University.