Make choices with participating companies under the DAA Principles
Choices
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YourAdChoices

Gives You Control
When you click on the YourAdChoices Icon, you get control over how information about your interests is used for relevant advertising.
> Take Control with YourAdChoices
> Put the YourAdChoices Icon to Work for You
> What's Behind the YourAdChoices Icon
> The Benefits of Relevant Advertising
 
Take Control with
YourAdChoices
Exercise choice on the Web for desktop and mobile or mobile apps—with one or more participating companies.
 
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FAQ

 

 
Put the AdChoices Icon to Work for You
Use the Icon to understand when information about your interests is being collected or used—and by which—companies.
 
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What's Behind the
YourAdChoices Icon
YourAdChoices is brought to you by the Digital Advertising Alliance (DAA). Find out about the DAA program's protections and how participating companies are held accountable.
 
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The Benefits of Relevant Advertising
Advertising based on your likely interests gives you more relevant ads and offers and helps pay for the online content and services you enjoy.
 
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