When ads are more relevant, there’s a better connection between advertisers and Internet users, which generates more value for everyone. More relevant ads get more clicks from users, and advertisers pay more for these ads
to the content and services providers who show them. This in turn means more revenue to support content and services and providers so they can continue to operate without charging their users. Ads that incorporate information about their users’ interests are a particularly important revenue source to smaller sites that cater to specialty interests, like hobbies and cooking recipes. Relevant ads help ensure that you as a user have diverse choices for Internet content, on your computer and on your mobile device.