ZDPM is the coming together of Salesify and DemandShore. Collectively, we’ve been in the B2B Tech Performance Marketing business since 2004. Our years of experience, both in terms of people as well as processes are unparalleled in the industry today.
We are part of Ziff Davis, Inc. Ziff Davis is listed on the Nasdaq (symbol:ZD) .
At ZDPM, we’re obsessed with leveraging technology and innovation to drive higher quality, productivity gains and improved customer experience. Understanding the need for process standardization, data security and regulatory compliances, we’re in the process of automating our entire Order-to-Cash lifecycle. By putting together a combination of 3rd party tools and proprietary software, we’ve achieved nearly 100% O2C compliance covering the entire campaign lifecycle from campaign launch to lead delivery to invoicing. Our constant focus on innovation ensures that with every passing quarter we improve to stay consistently ahead of the curve
Data is our lifeline, and at ZDPM we have more than 40 Million records, firmographic as well demographic that are maintained within our proprietary Data Store. The ZPDM Company Store is an ABM-intelligence tool developed and maintained entirely in-house. The Company Store maps the technology landscape of 200k businesses globally by triangulating more than 7 Million intent signals monthly gathered across multiple sources that include our group digital communities, our newsletter & email outreach programs, 1st party transactional data generated at our call centres, as well as a host of 3rd party data partners.
Apart from its firmographic classification, the Company Store also stores install base information, employee product reviews, LOB budgets and upcoming projects. The data extraction process for campaign execution is managed by custom algorithms matching the best data to your campaigns for ensured higher conversion and lead quality.
Not only do we maintain smart data that gives you better ROI, we also have over 1 Million opted-in audiences that engage with us across specific tech categories through our weekly newsletter programs. By ensuring that we target only individuals with expressed interest in a specific category, we maintain a near 10X improvement in lead conversion.
The culture at ZDPM is an amalgamation of two very strong and yet diverse entrepreneur-led organizations, as well as the organizational maturity brought in by the multi-billion dollar Ziff Davis group. Our mission is to retain the best of three worlds. The aggression & Drive which was the inherent DNA of Salesify, the Passion for Innovation, Quality and Customer Centricity from Demandshore, and the process maturity, discipline & controls from Ziff Davis.
We foster a culture of creative thinking to pave new paths & explore new ideas.
We operate with trust, integrity, and transparency, embody one team to achieve stellar performance.
We win over our customers by exceeding their expectations.
We execute fast, keep our commitments & deliver quality outcome.
Nilay began his career in 2006, after completing his Bachelors degree in Commerce from Symbiosis and University of Pune.
Nilay has been with the company since 2006. Over the past 14 years, he has contributed in several different capacities, successfully building and operating lean business functions across HR, Finance, Sales, Operations and IT. He set up the lead generation business for DemandShore in 2012 and was instrumental in growing the company’s Performance Marketing division in 6 years from a team of 20 to more than 500.
In 2019 Nilay worked extensively on merging operations between Salesify and Demandshore. His years of experience, managing teams and functions helped bring two of the largest performance marketing teams together seamlessly. Within the ZDPM universe, he now leads a combined team of more than 1,300 employees. Sales remain a core business interest, which he continues to manage. Strategically, Nilay is passionate about leveraging technology to drive higher productivity, compliance and delivering greater value to customers.
Outside of work Nilay listens to his heart and is a happy go lucky guy. He is a nature lover, and a foodie who loves traveling and long drives.
Rohit is a highly accomplished, results-driven Financial Management & Accounting executive with 18+ years of progressive experience in Controllership, Accounting & Reporting, Financial Planning & Analysis, and Finance Shared Services with Global brands. He has substantial experience in new SSC set-up and leading Finance Service Delivery.His key strengths include delivering financial reporting and management information to meet the evolving needs of management and investors in high growth, diversifying businesses. He specializes in implementing systems and structures to optimize efficiency for finance teams, financial due diligence and post-completion integration on both sides of M&A deals.
He is a Chartered Accountant and Certified Public Accountant. Prior to ZDPM, he has led senior leadership roles for top tier organizations including CPA Global, Innodata Isogen, and American Express.
His hobbies include sports, wildlife and traveling.
Shivam has completed his Masters in Science from the UK and has been with ZDPM since 2012. He has contributed to some of the company’s greatest acceleration in growth, and is the youngest executive on the team. Starting out as a Lead Gen Sales Rep, Shivam currently leads ZDPM’s Content Syndication & Data Practices. One of Shivam’s most valued contributions lies in his intellect and his ability to help empower the business with effective current-needs and future-opportunities strategies.
Outside work, Shivam loves traveling with his family and is an avid reader.
Vice President – Operations
After graduating in Commerce, Steve spent 7+ years in the booming BPO industry working with some of the best brands in the market.
Steve began his career as a Demand Generation Executive setting up sales appointments for IT services companies globally. He spearheaded many key initiatives while growing within the organization. He currently heads ZDPM’s Highly Qualified Leads, Appointment Setting & Business Transformation services.
Steve’s go-getter attitude and depth of experience building, operating and successfully transferring teams of different types was instrumental during our business transformation. His brilliance in people management and ability to combine life stories with day to day operations makes brainstorming sessions easy and enjoyable. Steve works closely with the teams at SWZD to produce improved delivery methods for current offerings, as well as forging innovative new business solutions.
Meenakshi Kaul (MK) joined ZDPM in September 2020 as Vice president human resource, leading People & Culture function for India & Philippines location. She comes with over 17 years of global work experience as a Human Resource leader, with experience in designing, building, and supporting teams from start-up, through exponential growth to matured phases, expertise in culture building, business excellence & overall organizational development. She has worked with and led multi-cultural HR teams in India, Mexico, Ukraine, and Canada.
In her most recent role, MK was in a Global HR leadership position at Fareportal India Pvt. Ltd. based out of Pune, partnering in the rapid growth of the business while building a customer-centric culture for global locations. Before that she has been associated with brands like Tech Mahindra Business services, Asian Heart Institute and Research center (AHI), ABN AMRO (NOW RBS), and GENPACT.
MK holds a bachelor’s degree in Technology (B. Tech) and an MBA from the Indian school of business (ISB Hyderabad). She is passionate about traveling and learning about the various cultures of the world.
AJ is a highly accomplished professional specializing in Technology Architecture & Integration, IT Security and ISMS Implementation, Global IT Delivery, Project Management, Strategic Analysis & Internal Consulting, and Budgeting & Cost Control.
With an MBA in IT and over 25 years of experience in Global Service Deliveries, AJ has consistently delivered profitable results and demonstrated expertise in IT Strategy Management, Continuous Improvement, Operational Maturity, ITIL Process Management, Automation Initiatives, business maturity plans, and entrepreneurial ventures.
AJ excels at leveraging IT to address business challenges while effectively managing costs and mitigating risks. Prior to joining ZDPM, AJ held the position of General Manager of IT at Cognizant Technology Solutions, where he spearheaded the adoption of Next-Gen infrastructure and cutting-edge technologies, emphasizing maturity, ownership, and accountability.
Outside of work, AJ is an avid movie buff and enjoys traveling.
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